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A business of books and tea

March 13, 2016 by Suzanne Leave a Comment

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If I had to rattle off my favorite small pleasures in the world, tea and books would be at the top of the list. So when I heard about Muse Monthly, a subscription service that sends a new book with a themed tea pairing, I thought: “YES, PLEASE.”

I asked Christina Blok, the creator of this genius idea, to share the story of how it started and why she loves her side-hustle.

Christina Blok, Muse MonthlyeUpzpQn

Smart facts:

  • Passion project: CEO and Creative Director of Muse Monthly
  • Day job: Social media marketing
  • Social media: Website Twitter Instagram

Domestic facts:

  • Lives in New York City
  • In a long-distance relationship

Christina grew up as an avid book reader, and she’s also a frequent tea drinker. “My mom has always been a tea person, and she instilled a love for tea in me and my siblings,” she said.

Last year, Christina was in a stressful job that was wearing her down, and every evening, she’d come home and crave a gigantic mug of tea and a book, to help her shut down and relax. That’s when the idea for Muse Monthly was born: What if you could get a great new book and a delicious tea on your door step every month? What if the tea was selected to create a cozy atmosphere that matched the theme of the book?

The Venn diagram of people who love books and people who love tea is practically a circle.
– Christina Blok

…

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Filed Under: Features Tagged With: books, boss lady, boss women, entrepreneur, kickstarter, reading, tea

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