If I had to rattle off my favorite small pleasures in the world, tea and books would be at the top of the list. So when I heard about Muse Monthly, a subscription service that sends a new book with a themed tea pairing, I thought: “YES, PLEASE.”
I asked Christina Blok, the creator of this genius idea, to share the story of how it started and why she loves her side-hustle.
Christina Blok, Muse Monthly
- Passion project: CEO and Creative Director of Muse Monthly
- Day job: Social media marketing
- Social media: Website Twitter Instagram
- Lives in New York City
- In a long-distance relationship
Christina grew up as an avid book reader, and she’s also a frequent tea drinker. “My mom has always been a tea person, and she instilled a love for tea in me and my siblings,” she said.
Last year, Christina was in a stressful job that was wearing her down, and every evening, she’d come home and crave a gigantic mug of tea and a book, to help her shut down and relax. That’s when the idea for Muse Monthly was born: What if you could get a great new book and a delicious tea on your door step every month? What if the tea was selected to create a cozy atmosphere that matched the theme of the book?
The Venn diagram of people who love books and people who love tea is practically a circle.
– Christina Blok